Handling of Personal Data at Villa Vimmerby

We would like to briefly inform you about the personal data we store about you as a guest and customer.

By making a booking or purchasing products, you become a customer of Villa Vimmerby (Herr & Fru Corneliusson AB, Company Registration Number: 559259-8840). Our customer register contains the contact information you choose to provide and details relating to your booking or order. Personal data is used for the administration and delivery of our services, communication, marketing of Villa Vimmerby, as well as for statistical analysis, evaluation, and quality assurance purposes.

We value your privacy and always comply with applicable legislation designed to protect your rights as an individual.

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Villa Vimmerby uses personal data to:

• Process your bookings and orders and administer our services.

• Contact you via email, SMS, or other channels regarding your booking status and information related to your reservation before, during, and after your stay.

• Diagnose issues and contact you in the event of problems relating to a booking or the delivery of our services.

• Personalise our communication with you regarding our services.

• Analyse statistics relating to our services.

• Market our services and products.

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Communication and Notifications

Villa Vimmerby uses email and SMS to communicate with our guests and may send information before and during your stay. This may include booking confirmations and important information regarding your visit.

These communications will be sent to the email address or mobile phone number provided at the time of booking.

Your personal data may be processed by third-party service providers acting on our behalf to assist with communications. Such providers may only process your data for the purposes for which it was collected, such as email or SMS marketing.

Your information may also be shared with our partners where necessary for them to perform services on behalf of Villa Vimmerby.

Villa Vimmerby may disclose personal data to third parties, such as the police or other public authorities, where required for criminal investigations or where disclosure is required by law or official decision.

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Storage of Personal Data

Villa Vimmerby will retain your personal data for as long as you remain a customer and for a further six months for the purposes described above.

Thereafter, information may be retained for as long as required by applicable legislation, such as accounting and financial record-keeping requirements. Once the legal retention period has expired, your personal data will be securely deleted.

The processing of personal data in Villa Vimmerby's customer database is based on the booking agreement, legal obligations, and legitimate interests. Where legitimate interest applies, we may, for example, use your information to tailor communications based on your previous purchases or bookings.

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Your Rights

The data controller responsible for the processing of personal data is Herr & Fru Corneliusson AB.

You have the right to request information about the personal data we hold about you. If you believe any information is inaccurate, incomplete, or misleading, please contact us immediately. Contact details can be found on our Contact page.

If you do not wish your personal data to be used for marketing purposes or shared with our partners for marketing activities, please contact us at info@villavimmerby.se.

Please note that even if consent is withdrawn, Villa Vimmerby may continue to process your personal data where there is another lawful basis for doing so, such as the fulfilment of a contract.

All processing of personal data is carried out in accordance with applicable data protection legislation.

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Cookie Policy - Why We Use Cookies

1. Website Functionality

Cookies are necessary for certain functions of our website, such as allowing you to browse our accommodation options, make bookings, and access your account.

2. Analytics and Performance

We use cookies to collect anonymous information about how visitors use our website, including which pages are visited most frequently and how long visitors spend on each page. This information helps us improve the functionality of our website and enhance the overall user experience.

3. Advertising

As a small bed and breakfast, we rely on Google Ads to reach potential guests. Cookies help us display relevant advertisements to people who may be interested in staying with us.

These cookies do not provide us with personal information but allow us to deliver advertising based on your interests and previous visits to our website.

4. Personalisation

Cookies allow us to remember your preferences, such as language settings or accommodation choices, making future visits more tailored to your needs.

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Types of Cookies We Use

To provide the best possible experience, we use several types of cookies:

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Essential Cookies

These cookies are necessary for the operation of our website. They enable you to navigate the website, use its features, and access secure areas. Without these cookies, certain services, such as room bookings or payment processing, may not function correctly.

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and whether any errors occur. The information collected is aggregated and anonymous and helps us improve website performance and usability.

Functional Cookies

These cookies remember your preferences and choices, such as your language settings or accommodation selections, to provide a more personalised experience. They also help us display content that is relevant to you.

Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of our advertising campaigns.

These cookies may be placed by third-party advertising networks, such as Google Ads.

Third-Party Cookies

In addition to our own cookies, we use third-party cookies to analyse website traffic, provide social media functionality, and deliver tailored advertising. These cookies are governed by the privacy policies of the third parties that provide them.

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Managing Cookies

You can manage or disable cookies through your browser settings at any time.

Please note that disabling cookies may affect the functionality of certain features on our website, such as making a booking or accessing special offers.

 

Villa Vimmerby

25.07.2026